Campaign Page

The campaign page is the public-facing view of a single campaign. It is the main destination for potential backers, showing everything they need to understand and support a campaign.

Header

The top of the page displays:

• Campaign title — The name of the campaign.
• Status badge — A colored label indicating the campaign’s current status (e.g., Active, Successful, Expired). The badge color reflects the status category — green for success, yellow for warning, red for error, and gray for neutral states.
• Categories — If the campaign has categories assigned, they appear as linked labels in the header metadata. Clicking a category links to the campaign archive filtered by that category. Multiple categories are separated by a dot (·).
• Campaign video or featured image — If a campaign has both a video and a featured image, the header shows the featured image with a play button overlaid on it; clicking the button loads and plays the video in place, so the video player and its third-party scripts load only when a visitor chooses to watch. If a video is set but there is no featured image, the video embeds directly (responsive, 16:9 aspect ratio). With no video, the featured image displays on its own, cropped to 16:9 around the focal point chosen for it.

Progress bar

Below the header, a full-width progress section shows how the campaign is doing:

• Amount raised — The public Pledged figure: what backers have committed so far, less any refunds (e.g., “$1,200 raised”). This is the display number on the bar. Internally the plugin also tracks the Collected amount (money actually received), which is the figure that decides whether the goal is met and what outcome is declared when the campaign ends. For offline-payment campaigns the bar moves when a backer pledges, while the goal decision waits until payment is recorded.
• Goal — The funding target, shown alongside the amount raised (e.g., “of $5,000 goal”). Every published campaign has a goal.
• Progress bar — A visual bar showing the percentage of the goal reached. The bar caps at 100% visually, even if the campaign is overfunded.
• Percentage funded — The numeric percentage next to the progress bar.
• Backer count — The number of unique backers (e.g., “42 backers”).
• Time remaining — If the campaign has an end date, the remaining time is displayed (e.g., “12 days left”). This is hidden for campaigns with no end date.

Funding model

A line below the progress section explains how funds are handled:

• Flexible Funding — “This campaign keeps all funds raised.”
• Fixed Funding — “This campaign only keeps funds if the goal is reached.”

This helps backers understand the risk before pledging.

Description

The description section contains the campaign’s main content, written by the campaign’s author using the WordPress editor. This can include text, images, videos, and any other content supported by the editor.

Tags

If the campaign has tags assigned, they appear as clickable links below the campaign description. Each tag links to the campaign archive filtered by that tag. The tags section is only displayed when at least one tag is assigned.

Campaign updates

If the campaign has published updates, an updates section appears below the description. This section is only visible when at least one update exists — otherwise it is hidden entirely.

For details on what appears in each update, see Campaign Updates.

Backer list

The backer list shows who has supported the campaign. Each entry displays:

• Display name — The backer’s name, or “Anonymous” if they chose to pledge anonymously during checkout.
• Pledge amount — The amount they pledged (e.g., “pledged $50”).
• Date — When the pledge was made.

The section heading includes the total backer count (e.g., “12 Backers”).

When a campaign has many backers, only the first page of results is shown initially. A Show more backers button loads additional backers without leaving the page.

The backer list is only displayed when staff have enabled it in Settings. If disabled, no backer list appears on any campaign page.

Sidebar pledge area

The sidebar gives backers a way to support the campaign. What appears depends on whether the campaign has reward tiers.

Campaigns with reward tiers

When a campaign has active reward tiers, the sidebar displays tier cards instead of a pledge form. Each card shows the tier’s image (if set), title, description, minimum amount, and remaining quantity (if limited). Sold-out tiers are dimmed and cannot be selected.

Clicking a tier card takes the backer to the pledge page, where they confirm or increase their pledge amount before proceeding to checkout.

If the PWYW Alongside Rewards setting is enabled, a “Pledge What You Want” card appears below the tier cards. Selecting it takes the backer to the pledge page where they can enter any amount without selecting a tier. When the setting is disabled, only the defined tiers are shown.

When the campaign is not accepting pledges — before launch while in Preview, or after it has ended — the tier cards (and the “Pledge What You Want” card, when enabled) render in a display-only mode: visitors can see what is or was offered, but there is nothing to select.

Campaigns without reward tiers

When a campaign has no reward tiers (or the Reward Levels setting is disabled), a pledge-what-you-want form appears directly in the sidebar. Backers choose an amount and click Pledge to go straight to checkout — the pledge page is skipped entirely.

On a campaign that is not yet accepting pledges (such as a Preview campaign before its start date), the form renders display-only — visible but disabled — so visitors can see the pledge option that will be available at launch. On campaigns that are no longer accepting pledges (ended or paused), a short notice replaces the form.

For details on the pledge form and pledge page, see Making a Pledge.

Previewing non-public campaigns

Staff and the campaign’s author can open the page of a Draft campaign and see it as it will appear when published — content, progress, reward tiers, pledge options, and backer list included. Pledge options render display-only, exactly as they do on a Preview campaign, since the campaign is not accepting pledges yet. For everyone else, non-public campaigns return a “not found” page.

This makes it possible to check a campaign on its real page before publishing, rather than guessing how the form fields will translate.

Sidebar share widget

When the free Better Sharing plugin is active and the Sidebar on active campaigns location is enabled in the Sharing settings, share buttons appear in the sidebar. A separate toggle controls the share widget on Preview-status campaigns, so the campaign can be shared before launch.

Social sharing previews

When a campaign link is shared on Facebook, LinkedIn, Slack, iMessage, or any other surface that uses Open Graph metadata, the unfurl shows the campaign title, description excerpt, and featured image cropped to a 1200×675 hero (around the chosen focal point). This works without any SEO plugin installed.

If you already run an SEO plugin like Yoast or Rank Math that emits its own og:* tags, those tags take precedence and Ignition’s defaults are overridden — no configuration needed.